Social media collection

Articles on how small businesses can make the most of social media.
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Social media collection

Recent posts

If Facebook disappeared tomorrow, would you lose all your customer data?
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July 9, 2019
Having a worldwide audience at your fingertips is great, but if a social media platform is the gatekeeper of your contact list, do you really own that information?
Details to think about for your newsletter
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May 27, 2016
5 tips you haven't thought of yet
How to Create a Newsletter
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May 20, 2016
A quick guide to your first newsletter.
Should Your Business Have a Newsletter?
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April 15, 2016
The Pros and Cons of Email Newsletters
How to Write Great Emails
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April 6, 2016
Write Emails People Want to Respond to
5 Tips for the Ultimate Sales Pitch
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November 23, 2015
Sales pitches are tricky, because everyone's a skeptic. How can you get your point across with the best sales pitch to wow your audience?
How To Create An Effective Referral Program
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November 6, 2015
A Step-By-Step Guide
A Basic Guide to Lead Generation on Social Media
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September 4, 2015
My Strategic Evolution
How To Create Saved Searches On Twitter
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August 28, 2015
Make Social Listening Easier And Faster
Targeted Social Listening: 8 Tips for Engaging with Leads Online
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August 21, 2015
(Without Wasting All Your Time on Facebook)
3 Tips For Generating Leads Through Facebook
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July 29, 2015
While various social media outlets can be used to generate leads, the power of Facebook shouldn’t be ignored.
8 Ways To Generate Leads on LinkedIn
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July 10, 2015
A LinkedIn Lead Generation Strategy for Small Businesses
Which Social Media Sites Should Your Company Use To Generate Leads?
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July 3, 2015
A look at Twitter, YouTube, and Pinterest
Your Best Conversion Tool: Facebook or LinkedIn?
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June 26, 2015
(Hint: it depends on who you’re selling to)
How I monetized a blog in 30 days: what worked, and what didn't
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April 24, 2012
In this blog post I'm going to go over my findings. I'll tell you what worked, what didn't work, and I'll even give some real numbers which seem to be almost impossible to find anywhere else online.
5 Tips for Transitioning From Office Life to Working from Home
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March 13, 2012
I’m sure this is not the only list out there about how to successfully change to the work-from-home lifestyle. That said, these are a few things that, over time, worked for me in helping me settle in mentally and get work done.
Is Social Networking Killing Intelligent Discussion on the Web?
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December 8, 2010
Social media is often credited with revolutionizing communication. You can use Facebook to reconnect with old friends, or Twitter to follow your favorite celebrities. You're always in touch with the entire world. That's a good thing for online communication, right?
If you write a blog, just accept the fact that people can steal your content
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October 13, 2010
As you probably know, publishing content online is a great way to promote your business. Unfortunately, the things that make information so easy to share online also make it almost impossible to protect your content.
Using a no-reply email address tells your customers you don't care about them
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August 27, 2010
Shouldn't we make it as easy as possible for our customers to get ahold of us?
How much money can you make with a blog?
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July 16, 2010
This week I'm writing a three-part series about how you should approach planning and strategy when starting a blog.
Blog planning: marketing and user engagement
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July 14, 2010
Once you've got your content all figured out, it's time to come up with ideas to get people reading your blog.
Blog planning: choosing your content
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July 12, 2010
In this first post, I'm going to discuss what you should consider when deciding what type of content you want to offer on your blog.
Control your online brand by taking over the first page of Google
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June 21, 2010
Search engines can be a great way to get people to your site, but it can be really difficult to make sure that your company is projecting the right image to your potential clients.
Use Twilert to monitor what people say about you on Twitter
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June 7, 2010
Do you use Twitter to help promote your business? Even if you don't, there's a good chance that other people are talking about your product or brand, and that's the type of thing you should know about.
Don't send an email to confirm that you won't send me emails
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September 14, 2009
I had to deal with some pretty terrible software earlier today so I thought I'd share. I've been getting emails from my Alma Mater that I really have no interest in, so I clicked the "unsubscribe" link at the bottom of the email.

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