From a small business perspective, Facebook can feel overwhelming. It’s an enormous platform, boasting 1.4 billion active monthly users. You may be wondering how to maintain a presence on such a large network. Instead of letting Facebook’s size give you stress, instead think of the enormous potential for finding new leads! According to this article, using social media is all about branding, not making money or return on investment. While good branding is an important part of your business, what if there was a way to also attract new customers? With a few simple tips, you can use Facebook as a tool for generating leads, which may lead to better sales for your business.
Here are a few tips for generating leads:
- Content is key: 1.3 million pieces of content are shared on Facebook every minute. In order to get visitors to your Facebook profile, you have to make sure your content is worth viewing. Photos get the most engagement on the site, followed closely by videos. These types of media are most likely to be liked, commented on or shared--so by including pictures and videos in your posts, there’s a better chance of driving traffic to your page. Including a link to your website as a photo caption is also an easy way to provide more information about you and your business. It’s also a good idea to engage with people who leave comments on your content. This way, you’ll be able to answer any questions while showing that you truly care about your business and your customers.
- Create forms: while it’s a great first step to make sure you’re getting visitors to your page, once they’re there, it’s useful to gather a bit more information about them to establish a relationship. One way to do this is by creating forms, through an application such as ContactMe. These apps allow visitors to your page to send you a message, inquire about your business, sign up for email lists, and more. Since it’s not always intuitive to look for a form tab, one idea is to use your cover photo as a call to action. For example, you can include an arrow in your cover photo that points to the sign up form, or include a link in the caption.
- Run promotions or contests: most people are excited by contests and promotions--they offer either a total “freebie” or a special deal of some sort. These promotions can also benefit your business by offering both publicity and a chance to gather information about potential leads. There are many options for how to use promotions or exclusive offers to find leads. One approach is to have participants “like” your business’s page for entry or enter an email address. These options will increase your following on the site and establish a means to communicate with potential leads. Once they’ve “liked” your page, all future posts will be broadcasted to these followers on their News Feeds, and you can send newsletters or updates about your company through email lists.
Overall, Facebook is a great way to market your business and find potential leads. It’s used by a huge audience, which offers huge potential for attracting new customers. By using some simple tools to your advantage, such as creating forms and including multimedia, you’ll be on the right track to growing your customer base. To read more about using social media to generate leads, check out this post about Twitter, YouTube, and Pinterest!