Less Annoying CRM promises 3 things
no other CRM can

(In addition to being U.S. News & World Report's #1 CRM of 2020, 2021, 2022, and 2023.)

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30 days. Full access. No credit card needed.

Veteran customer service

The average CRM Coach has been working with LACRM customers for over 5 years — this means no matter who you talk to, you're talking to a seasoned pro.

That's because we pay every employee a thriving wage. When we hire someone, they stay long enough to become an actual expert. Real humans answer every call and email.

One low price, and no upcharges

We have no investors demanding that we squeeze every dollar out of our users, so we'll always price LACRM as low as we can afford to.

We've only raised our price once in the past 14 years (thanks a lot, inflation), and we gave existing customers an extra four years on the original price — because loyalty matters.

Utter commitment to small businesses

Less Annoying CRM isn't a neglected spin-off of another big CRM, nor are we the "lite" version of a more expensive system.

Our goal 14 years ago was to build the best CRM for small businesses, and today we're still the #1 easiest-to-use CRM for small businesses. We have no plans to change course.

Our story

If a software engineer can't set up a CRM, we have a problem

Tyler, an experienced software engineer, struggled to get “A Very Popular CRM” 👀 set up for his boss. It ended up being so difficult to use that he built his own app instead.

Yep, that app became Less Annoying CRM, and Tyler, our CEO.
‍
That was over a decade ago, so why are CRMs still so hard to use for small businesses?

About once a month, I come away shaking my head saying, “what were they thinking?”

Not only do they upcharge you for every little thing, but for that price you’d expect to be able to have some tech support beyond an online Q&A repository. Ridiculous.

I come from a background of CRMs that end up being binned after two months because you need a degree to work it. And a masters to keep in the loop and stay on top of it.

Actual reviews of other CRMs

The (usual) investor method

Build features that everyone can use, start with a low price everyone can afford, and get as many customers as possible!

With locked-in customers, time to increase prices! Build features for enterprises since they have more cash to spend and cut expenses (like customer service)

Profit! Investors are happy
‍(and you’re not)

This happens because most CRMs are still funded by investors

An investor's only goal is to make more money than last year, and you do that by attracting high-value customers.

Unfortunately, small businesses ≠ high-value customers.

👉 This means that for most investor-funded CRM companies, it makes no financial sense to serve small businesses.

That's why so many CRMs that start off as "small business CRMs" end up becoming, well, those CRMs.

Less Annoying CRM is completely self-funded

This lets us do things that most investors would balk at, just because that’s how we want to do business.

That's why we’ve been running the small business playbook since 2009. 💙

Never raising any money from investors has meant that LACRM has had a much longer, slower journey to growth, and no one here is going to become a billionaire.

That’s just fine with us.

This means freedom to:

Price our software as low as we can

Have a name like “Less Annoying CRM”

Let every customer sign up and cancel whenever they want

Offer great customer service for free

Pay our employees well

(Happy teammates make great software)

Build features for small businesses with no pressure to target big companies

How we do it

This is what that Less Annoying playbook looks like:

Funded by investors

Investors, not customers, get to decide how the product develops

Goal is to make a lot of money each year; not to keep building a better product

Funded by customers

No pressure to screw over our customers to turn a profit (we're already profitable!)

Freedom to build only features small businesses need

Family-owned since 2009 — we're in it for the long haul

Meet our customers

Predatory pricing

Ever-increasing prices

Forced to "upgrade" just to use the same features you had before

Honest pricing

One single price tier with no contracts

No upgrade fees or hidden costs

Our lowest price while still providing a thriving wage to all employees.

See full pricing details

Frustrating Support

Chatbot that gives you the wrong answers

Must pay extra to speak to real person

Empowered support

Coaches collaborate with you for long-term success; not just answer one-off tickets

Every teammate discusses your feedback with the entire product team every week

We hire the best people, who stay with us for a very long time

Ask us anything

Enterprise focused

Complicated features designed to appeal to large companies with deep pockets

Pricing models that offer discounts only to enterprises that can afford to pay a lot upfront

Small biz-focused

The average LACRM account has 2.5 users, and that's how we like it

Every new feature is designed with ease-of-use for the solo user in mind

You will never need to hire a consultant to set up your CRM

Put our live demo to the test

And it's a playbook our customers trust

"The Less Annoying CRM is very intuitive which allows you to get up and running on the very first day. It keeps me organized and reminds me daily of important follow up tasks and events so that I never miss a beat.”

Sheila O.

"It is very, very simple to use and that was what I needed. Too many of the other CRM's had long learning curves but I was looking to start running on the first day; that's why I chose Less Annoying CRM."

Eddie F.

“I love the fact that I can sync so many things. I can sync to MailChimp and Google Calendar. Very necessary for my business.”

Danielle B.

“Having all my client data in one place, alerts, lead and process management. I am less likely to miss deadlines and more likely to be proactive.”

Hal W.

"Keeping in contact with varied businesses and groups can require multiple approaches. LACRM makes organizing simple and effective. Best CRM out there for me.”

Julie L.

"I have been using the Less Annoying CRM for over 2 years now. I have used it to create a very accurate and very quick response time for search results. The CRM has allowed me to develop a accurate and quick CRM Database for the Medical field. I find it very easy to use very little complication.”

Stan K.

So why not work with a CRM company that does business the way you would?

Join 10,000+ small businesses already using a CRM that is playing on their team.

Start your free trial See how it works

Features

Product tour

Learn how Less Annoying CRM can help you close more deals, increase productivity, and improve customer happiness.

Leads

Track leads from the first contact to the final sale with our simple lead report. If you don’t close a deal right away, you can set a reminder when it’s time to follow up.

Tasks

At last, you don’t have to worry about making a list of everything that needs get done each day. Every morning, Less Annoying CRM sends you an email with all the tasks you have due that day. You can finally trust that you won’t forget anything.

Calendar

Stop jumping back and forth between different apps. With Less Annoying CRM, your calendar and tasks are built directly into the CRM so that everything is in one place.

View all features

Integrations

Connect Less Annoying CRM to your favorite tools

Less Annoying CRM works with all the tools you're already using to manage your business. View our list of integrations below to see how to use them.

Zapier

Automate actions between LACRM and other apps.

Learn more

Mailchimp

An email marketing tool that allows you to send emails in bulk.

Learn more

Google Calendar

An online calendar that allows you to schedule events and tasks.

Learn more

Outlook Calendar

An online calendar that allows you to schedule events and tasks.

Learn more

View all integrations

Give it a try

See why 10,000+ small businesses have chosen to grow with Less Annoying CRM.

Live demo

illustration of a person working at their desk

I keep getting more and more for my money. Thank you for being so honest to deal with, and so committed to my success in using your software.

Treavor A.

Customer since 2018

About

Learn more about the team

Less Annoying CRM was started by two brothers in 2009. Our mission is simple: help small businesses succeed. To do this, we've created a new breed of CRM software. We focus on giving our customers what they really need, and nothing they don't. That means no annoying buzzwords, no confusing pricing plans, no long-term contracts, and none of those other things that we all know are annoying.

More about us

Blog

Stay in the loop

Learn more about recent feature releases, important announcements, and reflections on our journey so far.

Company Blog

Less Annoying CRM promises 3 things no other CRM can

Veteran customer service

One low price, and no upcharges

Utter commitment to small businesses

If a software engineer can't set up a CRM, we have a problem

This happens because most CRMs are still funded by investors

Less Annoying CRM is completely self-funded

This is what that Less Annoying playbook looks like:

Funded by investors

Funded by customers

Predatory pricing

Honest pricing

Frustrating Support

Empowered support

Enterprise focused

Small biz-focused

And it's a playbook our customers trust

So why not work with a CRM company that does business the way you would?

Product tour

Leads

Tasks

Calendar

Connect Less Annoying CRM to your favorite tools

Zapier

Mailchimp

Google Calendar

Outlook Calendar

Give it a try

Learn more about the team

Stay in the loop

Use the CRM to play to small business strengths

Create the custom fields you need now, for better data filtering later

Product Update: Custom Form Branding

Less Annoying CRM promises 3 things
no other CRM can