About Less Annoying CRM

We're a team dedicated to one simple goal: help small businesses succeed!
Less Annoying CRM was started by two brothers in 2009. Our mission is simple: help small businesses succeed. To do this, we've created a new breed of CRM software. We focus on giving our customers what they really need, and nothing they don't. That means no annoying buzzwords, no confusing pricing plans, no long-term contracts, and none of those other things that we all know are annoying.
From our CEO, Tyler King

Our promise to you

Nothing is more critical than your business' contact information, but with so many CRM options on the market, it's not always clear who you can trust. Many companies are quick to tout how much they value their customers, only to turn around and treat their users as resources from which to extract as much money as possible.

You deserve better.
You deserve not just a subscription, but a partnership. You deserve personal promises from human beings instead of empty words from faceless corporations. You deserve a direct line to the people who store your crucial data, and transparent, honest answers to your questions and concerns. You deserve accountability.

The following are my promises to you, the users of Less Annoying CRM, the lifeblood of our company. I'm publishing them here so that you (and everyone else) will know exactly what can be expected from my company. If ever I don't stay true to these promises, I expect and hope to be held accountable by our customers.

  1. Our customers are actually our #1 priority
    Trite? Maybe. But at Less Annoying CRM, we actually mean it. Our name itself sets a clear standard about our philosophy regarding our customers. Simply put, we do everything we can to avoid being annoying. No spam, no upsells, free support for life, and -- most importantly -- nothing trumps the importance of the user experience. I promise every decision we make has that singular goal in mind.
  2. We're in this for the long haul
    It's harder than ever to trust software businesses these days. They flitter in and out of existence seemingly overnight, collapsing financially or being acquired by larger companies. I'm disappointed by this trend, which is why my brother and I funded Less Annoying CRM entirely by ourselves. That means no investor pressure to make short-sighted decisions in a desperate grab for profits. I promise that Less Annoying CRM is profitable, financially secure, and that we will never take careless risks to jeopardize that security. We plan on running this company for many years, not just until we are approached by a larger company with a fat checkbook.
  3. Your data belongs to you
    In an increasingly "social" world, it is often hard to be sure what happens to your data after you enter it into a software system. With Less Annoying CRM, the answer is, and will always be: nothing. We will never sell or share your data with anyone, nor access it ourselves unless you ask for our help with your account or we are compelled by law. You can export your data to a spreadsheet as often as you'd like, because it's your data. I promise that our company will always respect the privacy of your data, and your ownership of all of your own information. (Check out our Terms of Service for the nitty-gritty stuff.)
  4. The CRM's price is $15.00/user/month, period
    The "less annoying" philosophy applies to everything we do, and that includes pricing. Yes, that means charging a low price that every small business can afford, but it also means avoiding the tricks that are all too common in this industry. For example, many CRM companies list monthly prices, but they actually require you to pay annually. Or they require you to commit to a certain number of users up-front. Or they surprise you with additional fees to use features that you thought were included in the base price. I promise that you will never feel surprised or taken advantage of by our pricing.
  5. We're serious about being Less Annoying
    There are tons of commonplace underhanded tactics that we could use to try to get more money from our users. We could make it hard to cancel your account. We could ask for a credit card up-front and hope you forget to cancel when your trial ends. We could try to spam all your friends on social networks. We don't do any of these things because we hate when other companies do them to us. I promise we'll never do anything that we think will annoy our users.

I am fully aware that these promises are just words on a web page, and that words are empty without actions. I invite you to try our product, and if you feel we aren't living up to these promises, to hold us accountable. Call us out. Tell us what we're doing wrong. And tell everyone else that we're not to be trusted.

If you still have concerns, or if you'd just like to chat and get to know me, don't hesitate to get in touch (tyler@lessannoyingcrm.com or @TylerMKing). Go ahead and put us to the test. I think you'll be pleasantly surprised.

The Less Annoying story

2009

Less Annoying CRM was founded in San Francisco

Brothers Tyler and Bracken King began developing part-time a new kind of business software—a CRM that is affordable, intuitive, and less annoying for small business owners.

2010
Year began with 0 users and 2 employees

First customer paid us

2011
Year began with 47 users and 2 employees

Hired our first employee

Our team

Alex Haimann

Business Development
(314) 266-1666

Hometown
Bloomfield, MI

Hobbies
Stamp collecting, traveling, exploring topics in current events & world history

Favorite Lacroix flavor
Tangerine

Bracken King

Co-founder

Hometown
St Louis, MO but have lived in Boston since college

Hobbies
Cooking, playing guitar, and hiking

Favorite Lacroix flavor
Don't overthink it: Pamplemousse

Casey Mason

Software Engineer

Hometown
Suwanee, GA

Hobbies
Writing poetry, crafting, listening to music and podcasts

Favorite Lacroix flavor
Pamplemousse

Hometown
St. Louis, MO

Hobbies
Cooking/baking, reading, karaoke, bad dancing

Favorite Lacroix flavor
Pure

Hometown
Albuquerque, NM

Hobbies
Playing sand volleyball in the warmer months, running, reading, and playing with my dog

Favorite Lacroix flavor
Mango

Eunice Koo

Marketing Coordinator
(314) 499-0959

Hometown
Hong Kong / Singapore

Hobbies
Climbing, hiking, concert-going, playing with cats, dogs and hedgehogs

Favorite Lacroix flavor
Peach-Pear or Mango

Hometown
St. Louis, MO

Hobbies
Biking, dancing, drawing, cliff jumping, and roaming around new cities/towns

Favorite Lacroix flavor
No comment at this time

Hometown
St. Louis, MO

Hobbies
Theatre, Baking, Reading, Vinyl Collecting

Favorite Lacroix flavor
Pamplemousse

Hometown
St. Louis, MO

Hobbies
Going to the movies, various arts and crafts projects, swimming, petting my cat, hanging out with family, reading, writing

Favorite Lacroix flavor
Coconut or Limoncello

Hometown
Columbus, OH

Hobbies
Painting, skating

Favorite Lacroix flavor
Mango

Hometown
St. Louis, MO in South City

Hobbies
Yoga, running, cooking and making theater

Favorite Lacroix flavor
Pamplemousse, duh

Malia Jones

Fellowship Coordinator

Hometown
St. Louis, MO

Hobbies
Reading, writing, yoga, tarot, caring for my favorite people, plants, and pets!

Favorite Lacroix flavor
Ew.

Michael Wuellner

Head of Customer Service
(314) 200-0333

Hometown
Evanston, IL

Hobbies
Snowboarding, watching the Cardinals, brewing mostly-drinkable beer, wasting time on Twitter

Favorite Lacroix flavor
Key Lime!

Hometown
Raised in Des Moines, IA, but St. Louis is my hometown now

Hobbies
Going to local music and theatre shows, working on transportation activism, and learning how to make maps!

Favorite Lacroix flavor
Tangerine

Reno DuBois

Software Engineer

Hometown
Dunedin, FL (relocated to Kimberling City, MO during high school)

Hobbies
Streaming on Twitch, playing fighting games competitively, rock climbing

Favorite Lacroix flavor
Cran-Raspberry

Robert Landis

Developer Team Lead
(314) 222-2760

Hometown
The Woodlands, TX

Hobbies
Reading, playing piano, video games, spoiling my cats, playing an album on repeat for months at a time, traveling

Favorite Lacroix flavor
Tangerine, with Passionfruit as a close second

Ther Matthews

DevOps Engineer

Hometown
St. Louis, MO

Hobbies
Reading, cooking, playing video games & board games, going to open houses for places I will never buy (and some I might)

Favorite Lacroix flavor
No thank you.

Tyler King

CEO & Co-founder
(314) 222-7644

Hometown
St. Louis, MO

Hobbies
Snowboarding, eating fast food, and watering plants

Favorite Lacroix flavor
Tangerine

Press section

Hear what G2, IndieHackers, the St. Louis Business Journal, Capterra, and other news outlets have to say about Less Annoying CRM! You can also take a look at our media resources and find our contact information.