Nothing is more critical than your business' contact information, but with so many CRM options on the market, it's not always clear who you can trust. Many companies are quick to tout how much they value their customers, only to turn around and treat their users as resources from which to extract as much money as possible.

You deserve better.

You deserve not just a subscription, but a partnership. You deserve personal promises from human beings instead of empty words from faceless corporations. You deserve a direct line to the people who store your crucial data, and transparent, honest answers to your questions and concerns. You deserve accountability.

The following are my promises to you, the users of Less Annoying CRM, the lifeblood of our company. I'm publishing them here so that you (and everyone else) will know exactly what can be expected from my company. If ever I don't stay true to these promises, I expect and hope to be held accountable by our customers.

1. Our customers are actually our #1 priority
   Trite? Maybe. But at Less Annoying CRM, we actually mean it. Our name itself sets a clear standard about our philosophy regarding our customers. Simply put, we do everything we can to avoid being annoying. No spam, no upsells, free support for life, and -- most importantly -- nothing trumps the importance of the user experience. I promise every decision we make has that singular goal in mind.


2. We're in this for the long haul
   It's harder than ever to trust software businesses these days. They flitter in and out of existence seemingly overnight, collapsing financially or being acquired by larger companies. I'm disappointed by this trend, which is why my brother and I funded Less Annoying CRM entirely by ourselves. That means no investor pressure to make short-sighted decisions in a desperate grab for profits. I promise that Less Annoying CRM is profitable, financially secure, and that we will never take careless risks to jeopardize that security. We plan on running this company for many years, not just until we are approached by a larger company with a fat checkbook.


3. Your data belongs to you
   In an increasingly "social" world, it is often hard to be sure what happens to your data after you enter it into a software system. With Less Annoying CRM, the answer is, and will always be: nothing. We will never sell or share your data with anyone, nor access it ourselves unless you ask for our help with your account or we are compelled by law. You can export your data to a spreadsheet as often as you'd like, because it's your data. I promise that our company will always respect the privacy of your data, and your ownership of all of your own information. (Check out our Terms of Service for the nitty-gritty stuff.)


4. The CRM's price is $15.00/user/month, period
   The "less annoying" philosophy applies to everything we do, and that includes pricing. Yes, that means charging a low price that every small business can afford, but it also means avoiding the tricks that are all too common in this industry. For example, many CRM companies list monthly prices, but they actually require you to pay annually. Or they require you to commit to a certain number of users up-front. Or they surprise you with additional fees to use features that you thought were included in the base price. I promise that you will never feel surprised or taken advantage of by our pricing.


5. We're serious about being Less Annoying
   There are tons of commonplace underhanded tactics that we could use to try to get more money from our users. We could make it hard to cancel your account. We could ask for a credit card up-front and hope you forget to cancel when your trial ends. We could try to spam all your friends on social networks. We don't do any of these things because we hate when other companies do them to us. I promise we'll never do anything that we think will annoy our users.

I am fully aware that these promises are just words on a web page, and that words are empty without actions. I invite you to try our product, and if you feel we aren't living up to these promises, to hold us accountable. Call us out. Tell us what we're doing wrong. And tell everyone else that we're not to be trusted.

If you still have concerns, or if you'd just like to chat and get to know me, don't hesitate to get in touch. You can email me at [email protected]. You can call me at (314) 222-7644. You can tweet at me at @TylerMKing. Go ahead and put us to the test. I think you'll be pleasantly surprised.