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About Less Annoying CRM
We're a team dedicated to one simple goal: help small businesses succeed!
Less Annoying CRM was started by two brothers in 2009. Our mission is simple: help small businesses succeed. To do this, we've created a new breed of CRM software. We focus on giving our customers what they really need, and nothing they don't. That means no annoying buzzwords, no confusing pricing plans, no long-term contracts, and none of those other things that we all know are annoying.
Our Promise to You
From our CEO, Tyler King
Tyler King
CEO & Co-founder
Nothing is more critical than your business' contact information, but with so many CRM options on the market, it's not always clear who you can trust. Many companies are quick to tout how much they value their customers, only to turn around and treat their users as resources from which to extract as much money as possible.

You deserve better.

You deserve not just a subscription, but a partnership. You deserve personal promises from human beings instead of empty words from faceless corporations. You deserve a direct line to the people who store your crucial data, and transparent, honest answers to your questions and concerns. You deserve accountability.

The following are my promises to you, the users of Less Annoying CRM, the lifeblood of our company. I'm publishing them here so that you (and everyone else) will know exactly what can be expected from my company. If ever I don't stay true to these promises, I expect and hope to be held accountable by our customers.
  1. Our customers are actually our #1 priority
    Trite? Maybe. But at Less Annoying CRM, we actually mean it. Our name itself sets a clear standard about our philosophy regarding our customers. Simply put, we do everything we can to avoid being annoying. No spam, no upsells, free support for life, and -- most importantly -- nothing trumps the importance of the user experience. I promise every decision we make has that singular goal in mind.

  2. We're in this for the long haul
    It's harder than ever to trust software businesses these days. They flitter in and out of existence seemingly overnight, collapsing financially or being acquired by larger companies. I'm disappointed by this trend, which is why my brother and I funded Less Annoying CRM entirely by ourselves. That means no investor pressure to make short-sighted decisions in a desperate grab for profits. I promise that Less Annoying CRM is profitable, financially secure, and that we will never take careless risks to jeopardize that security. We plan on running this company for many years, not just until we are approached by a larger company with a fat checkbook.

  3. Your data belongs to you
    In an increasingly "social" world, it is often hard to be sure what happens to your data after you enter it into a software system. With Less Annoying CRM, the answer is, and will always be: nothing. We will never sell or share your data with anyone, nor access it ourselves unless you ask for our help with your account or we are compelled by law. You can export your data to a spreadsheet as often as you'd like, because it's your data. I promise that our company will always respect the privacy of your data, and your ownership of all of your own information. (Check out our Terms of Service for the nitty-gritty stuff.)

  4. The CRM's price is $15.00/user/month, period
    The "less annoying" philosophy applies to everything we do, and that includes pricing. Yes, that means charging a low price that every small business can afford, but it also means avoiding the tricks that are all too common in this industry. For example, many CRM companies list monthly prices, but they actually require you to pay annually. Or they require you to commit to a certain number of users up-front. Or they surprise you with additional fees to use features that you thought were included in the base price. I promise that you will never feel surprised or taken advantage of by our pricing.

  5. We're serious about being Less Annoying
    There are tons of commonplace underhanded tactics that we could use to try to get more money from our users. We could make it hard to cancel your account. We could ask for a credit card up-front and hope you forget to cancel when your trial ends. We could try to spam all your friends on social networks. We don't do any of these things because we hate when other companies do them to us. I promise we'll never do anything that we think will annoy our users.
I am fully aware that these promises are just words on a web page, and that words are empty without actions. I invite you to try our product, and if you feel we aren't living up to these promises, to hold us accountable. Call us out. Tell us what we're doing wrong. And tell everyone else that we're not to be trusted.

If you still have concerns, or if you'd just like to chat and get to know me, don't hesitate to get in touch. You can email me at [email protected]. You can call me at (314) 222-7644. You can tweet at me at @TylerMKing. Go ahead and put us to the test. I think you'll be pleasantly surprised.

- Tyler King (CEO of Less Annoying CRM)

Continue reading our promise >>

The Less Annoying Story
Learn more about our origins and milestones


Less Annoying CRM was founded in San Francisco
Brothers Tyler and Bracken King began developing part-time a new kind of business software—a CRM that is affordable, intuitive, and less annoying for small business owners.


Year began with 0 users and 2 employees
First customer paid us


Year began with 47 users and 2 employees
Hired our first employee


Year began with 584 users and 3 employees
Reached 1,000 users


Year began with 1,476 users and 3 employees
Founders Tyler and Bracken King went full-time with the company


Year began with 3,391 users and 6 employees
Less Annoying CRM moved to St. Louis
We settled in downtown St. Louis’ vibrant startup community.
Full Timers in Front of 8th Floor St. Louis Mural
Hired our first intern
Won an Arch Grant
Less Annoying CRM won the Arch Grants Global Startup Competition, which supports innovative and scalable businesses based in St. Louis.
Reached 5,000 users


Year began with 5,714 users and 8 employees
Moved into a new 5,000 square foot office


Year began with 7,923 users and 8 employees
Reached 10,000 users (and had a party!)
10k User Party


Year began with 11,297 users and 11 employees
Less Annoying CRM was awarded the best place to work in St. Louis for young professionals
Created The Less Annoying CRM Coding Fellowship
The Less Annoying CRM Coding Fellowship is a summer program open to those who identify as black, women, or any other disenfranchised groups underrepresented in the tech industry. Over the summer, the fellows learn how to code alongside our programmers and build their own fully-functioning web app. To learn more about the coding fellowship and how to apply, click here.
2017 Coding Fellows Meeting
Reached 15,000 users


Year began with 15,274 users and 13 employees
Moved into a new 9,000 square foot office
Held our first Less Annoying User Conference


Year began with 19,386 users and 16 employees
Reached 20,000 users
Held our second Less Annoying User Conference


Year began with 22,198 users and 17 employees

View full company timeline >>

Our Team
Get to know the people behind your CRM

Tap on a team member's photo to learn more about them!
Alex Haimann Headshot
Alex Haimann
Business Development
Hometown: Bloomfield, MI
Hobbies: Stamp collecting, traveling, exploring topics in current events & world history
Favorite La Croix flavor: Tangerine
Favorite part of LACRM: Proud to be headquartered in St. Louis, MO
[email protected]
(314) 266-1666
Bracken King Headshot
Bracken King
Hometown: St Louis, MO but have lived in Boston since college
Hobbies: Cooking, playing guitar, and hiking
Favorite La Croix flavor: Don't overthink it: Pamplemousse
Favorite part of LACRM: The people. All of them.
Casey Mason Headshot
Casey Mason
Software Engineer
Hometown: Suwanee, GA
Hobbies: Writing poetry, crafting, listening to music and podcasts
Favorite La Croix flavor: Pamplemousse
Favorite part of LACRM: Learning with and from diverse and passionate people!
See all of our team >>
Elle Hammond Headshot
Elle Hammond
CRM Coach
Hometown: St. Louis, MO
Hobbies: Cooking/baking, reading, karaoke, bad dancing
Favorite La Croix flavor: Pure
Favorite part of LACRM: Working with a team that's just as kind as they are smart!
[email protected]
(314) 282-9923
Emily Schwab Headshot
Emily Schwab
CRM Coach
Hometown: Albuquerque, NM
Hobbies: Playing sand volleyball in the warmer months, running, reading, and playing with my dog
Favorite La Croix flavor: Mango
Favorite part of LACRM: The supportive environment and seeing the company grow!
[email protected]
(314) 222-2750
Eunice Koo Headshot
Eunice Koo
CRM Coach
Hometown: Hong Kong / Singapore
Hobbies: Climbing, hiking, concert-going, playing with cats, dogs and hedgehogs
Favorite La Croix flavor: Peach-Pear or Mango
Favorite part of LACRM: Working with a dedicated, motivated team that supports one another's personal and professional goals, and float trips
[email protected]
(314) 499-0959
Eva Jeliazkova Headshot
Eva Jeliazkova
CRM Coach
Hometown: St. Louis, Missouri
Hobbies: Biking, dancing, drawing, cliff jumping, and roaming around new cities/towns
Favorite La Croix flavor: No comment at this time
Favorite part of LACRM: Working with people that I can look up to and learn from daily!
[email protected]
(314) 207-0576
Gabe Taylor Headshot
Gabe Taylor
CRM Coach
Hometown: St. Louis, MO
Hobbies: Theatre, Baking, Reading, Vinyl Collecting
Favorite La Croix flavor: Pamplemousse
Favorite part of LACRM: The people! We have a great team in the office (and remote) that makes LACRM a fantastic place to walk into every day.
[email protected]
(314) 266-6739
Grady Randolph Headshot
Grady Randolph
CRM Coach
Hometown: St. Louis, MO
Hobbies: Going to the movies, various arts and crafts projects, swimming, petting my cat, hanging out with family
Favorite La Croix flavor: Pamplemousse or coconut
Favorite part of LACRM: Getting to work with a team of interesting, talented people who care about what they do
[email protected]
(314) 888-5424
Jesse Yang Headshot
Jesse Yang
CRM Coach
Hometown: Columbus, OH
Hobbies: Roller derby, illustrating, playing Animal Crossing
Favorite La Croix flavor: Mango
Favorite part of LACRM: Getting to live and work in St Louis and watching our company do its part in the community!
[email protected]
(314) 888-5341
Kelly Jung Headshot
Kelly Jung
Software Engineer
Hometown: Jericho, NY
Hobbies: Climbing, knitting, crocheting, long-boarding, cooking new cuisines, making music playlists for specific scenarios
Favorite La Croix flavor: Mango
Favorite part of LACRM: Our company lunches and honestly anytime we're all together, hanging out
[email protected]
(314) 207-9608
Maggie Conroy Headshot
Maggie Conroy
CRM Coach
Hometown: St. Louis, MO in South City
Hobbies: Yoga, running, cooking and making theater
Favorite La Croix flavor: Pamplemousse, duh
Favorite part of LACRM: Watching everyone own their 20PT projects, and being a part of a growing startup!
[email protected]
(314) 222-0574
Malia Jones Headshot
Malia Jones
Fellowship Coordinator
Hometown: St. Louis, MO
Hobbies: Reading, writing, yoga, tarot, caring for my favorite people, plants, and pets!
Favorite La Croix flavor: Ew.
Favorite part of LACRM: The nap room. Actually the salt lamp in the nap room. Yeah.
Michael Wuellner Headshot
Michael Wuellner
Head of Customer Service
Hometown: Evanston, IL
Hobbies: Snowboarding, watching the Cardinals, brewing mostly-drinkable beer, wasting time on Twitter
Favorite La Croix flavor: Key Lime!
Favorite part of LACRM: Being surrounded by a team of genuinely brilliant, self-motivated people who take pride in their individual work and the collective work of LACRM
[email protected]
(314) 200-0333
Mitch Eagles Headshot
Mitch Eagles
Software Engineer
Hometown: Raised in Des Moines, IA, but St. Louis is my hometown now
Hobbies: Going to local music and theatre shows, working on transportation activism, and learning how to make maps!
Favorite La Croix flavor: Tangerine
Favorite part of LACRM: Being a part of a company where everyone's input is valued (and of course, Monica's cooking!)
[email protected]
(314) 222-0994
Reno DuBois Headshot
Reno DuBois
Software Engineer
Hometown: Dunedin, FL (relocated to Kimberling City, MO during high school)
Hobbies: Streaming on Twitch, playing fighting games competitively, rock climbing
Favorite La Croix flavor: Cran Raspberry
Favorite part of LACRM: Being part of a team that cares about its product and the people who use it
Robert Landis Headshot
Robert Landis
Software Engineer
Hometown: The Woodlands, TX
Hobbies: Reading, playing piano, video games, spoiling my cats, playing an album on repeat for months at a time, traveling
Favorite La Croix flavor: Tangerine, with Passionfruit as a close second
Favorite part of LACRM: Company lunches, of course!
[email protected]
(314) 222-2760
Ther Matthews Headshot
Ther Matthews
DevOps Engineer
Hometown: St. Louis, MO
Hobbies: Reading, cooking, playing video games & board games, going to open houses for places I will never buy (and some I might)
Favorite La Croix flavor: No thank you
Favorite part of LACRM: The socialist utopia vibe
Tyler King Headshot
Tyler King
CEO & Co-founder
Hometown: St. Louis, MO
Hobbies: Snowboarding, eating fast food, and watering plants
Favorite La Croix flavor: Tangerine
Favorite part of LACRM: Working with such a great group of people. Everyone brings something different to the company which is why we can get so much done with such a small team.
[email protected]
(314) 222-7644
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Press Section
Read about us in the news and contact us for media inquiries
Hear what G2, IndieHackers, the St. Louis Business Journal, Capterra, and other news outlets have to say about Less Annoying CRM! You can also take a look at our media resources and find our contact information.

View Press Kit