(In addition to being U.S. News & World Report's
#1 CRM of 2020, 2021, 2022, and 2023.)
The average CRM Coach has been working with LACRM customers for over 5 years — this means no matter who you talk to, you're talking to a seasoned pro.
That's because we pay every employee a thriving wage. When we hire someone, they stay long enough to become an actual expert. No chatbots ever.
We have no investors demanding that we squeeze every dollar out of our users, so we'll always price LACRM as low as we can afford to.
We've only ever had to raise our price once in the past 14 years (thanks a lot, inflation), but we made sure to honor our original price for all existing customers — because loyalty matters.
Less Annoying CRM isn't a neglected spin-off of another big CRM, nor are we the "lite" version of a more expensive system.
Our goal 14 years ago was to build the best CRM for small businesses, and today we're still the #1 easiest-to-use CRM for small businesses. We have no plans to change course.
Tyler, an experienced software engineer, struggled to get A Very Popular CRM 👀 set up for his boss. It ended up being so difficult to use that he built his own app instead.
Yep, that app became Less Annoying CRM, and Tyler, our CEO.
That was over a decade ago, so why are CRMs still so hard to use for small businesses?
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An investor's only goal is to make more money than last year, and you do that by attracting high-value customers.
Unfortunately, small businesses ≠ high-value customers.
👉 This means that for most investor-funded CRM companies, it makes no financial sense to serve small businesses.
That's why so many CRMs that start off as "small business CRMs" end up becoming, well, those CRMs.
You fell in love with a new tech product. It’s fast, simple, and does exactly what you need. The price is reasonable, and customer service is friendly and helpful. You’re relieved to have finally found a company you can trust.
They raise your prices and add expensive pricing tiers you can’t afford. Your support person suddenly sounds a lot like chatbot. All the new features seem to be built for bigger customers, and with every update, the product is less and less of a fit for you. But maybe you can still make it work?
"Thank you for being a part of our incredible journey!", they say. They've been bought by a massive company, and they're shutting down the version of their software that you've come to depend upon.
This lets us do things that most investors would balk at, just because that’s how we want to do business.
That's why we’ve been running the small business playbook since 2009. ❤️
Never raising any money from investors has meant that LACRM has had a much longer, slower journey to growth, and no one here is going to become a billionaire.
That’s just fine with us.
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You fell in love with a new tech product. It’s fast, simple, and does exactly what you need. The price is reasonable, and customer service is friendly and helpful. You’re relieved to have finally found a company you can trust.
They raise your prices and add expensive pricing tiers you can’t afford. Your support person suddenly sounds a lot like chatbot. All the new features seem to be built for bigger customers, and with every update, the product is less and less of a fit for you. But maybe you can still make it work?
"Thank you for being a part of our incredible journey!", they say. They've been bought by a massive company, and they're shutting down the version of their software that you've come to depend upon.
Join 10,000+ small businesses already using a
CRM that is playing on their team.