Many articles about CRM (and CRM companies themselves) focus on the managerial benefits of moving to a CRM. However, if you have a team and you plan on inviting other them to the CRM, it’s also important to consider how your new database will benefit employees, too. After all, according to research from Forrester, 22% of reported CRM issues are related to people, including slow user adoption. If your employees aren't using the CRM, new data isn't being added. And if the data in your CRM isn't up to date, it won't be useful for anyone at your company, including managers.
A great way to motivate your team to take up the CRM? Explain how it will benefit them, not just the company and managers. If users understand that the CRM will make their life easier and improve job performance, they’ll be more likely to work through the initial learning curve and embed the CRM into their daily workflow.
Below, I’ll cover some points you can bring up with your team in order to show them how the CRM will benefit them.
Need more help motivating your team to use the CRM? Check out this recommended reading: