How much does HubSpot (Sales Hub) cost in 2021?

Annual billing

HubSpot Starter

$45/month for first 2 users

+ $25/additional user/month

HubSpot Professional

$450/month for first 5 users

+ $100/additional user/month

HubSpot Enterprise

$1,200/month for first 10 users

+ $120/additional user/month

Monthly billing

HubSpot Starter

$50/month for first 2 users

+ $25/additional user/month

HubSpot Professional

$500/month for first 5 users

+ $100/additional user/month

What will I actually be paying per year?

Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year.

The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.

HubSpot Starter

  • $45/month for 2 users
  • Because you are billed annually, your minimum upfront cost is 45 x 12 = $540 (for two users)

HubSpot Professional

  • $450/month for 5 users
  • Because you are billed annually, and you are required to pay an onboarding fee of $250 at this tier, your minimum upfront cost is (450 x 12 = 5400) + 250 = $5,650 (for five users)

HubSpot Enterprise

  • $1,200/month for 10 users
  • Because you are billed annually, and you are required to pay an onboarding fee of $3,000 at this tier, your minimum upfront cost is (1200 x 12 = 14400) + 3000 = $17,400 (for 10 users)

When should I pay monthly instead of annually?

While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM.

Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.

HubSpot Starter

  • $50/month for 2 users
  • This is 11.1% more expensive than the monthly price billed annually.
  • For two users, you should opt for monthly billing if you plan on using HubSpot Starter for fewer than 540 / 50 = ~10 months.

HubSpot Professional

  • $500/month for 5 users + one-time $250 onboarding fee
  • This is 11.1% more expensive than the monthly price billed annually.
  • For five users, you should opt for monthly billing if you plan on using HubSpot Professional for fewer than (5650-250) / 500= ~10 months.

Other than price, how is each

HubSpot

tier different?

HubSpot Starter

  • Includes branding removal from live chat and meeting scheduler, light sales automation, task queues, multiple currencies, integration with Stripe, goal setting, and email support.

HubSpot Professional

  • Includes teams, sales analytics, deal automation, custom reporting, forecasting, 1:1 video messaging, quoting tools, product lists, and phone support.

HubSpot Enterprise

  • Includes team organization (hierarchies), advanced permissions, custom objects, playbooks, conversation intelligence, lead scoring.

What are the limitations of the free version of

HubSpot

?

Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.

HubSpot offers a popular free plan for unlimited users with the following limitations:

  • HubSpot branding on live chat and meeting scheduler
  • 15 minutes of calling
  • 200 email notifications per month
  • 1 shared inbox
  • 5 email templates
  • 5 canned responses
  • 5 documents per account
  • 1 deal pipeline
  • 10 custom properties
  • No customer support beyond the community forum and knowledge base.

With these limitations in mind, HubSpot's free plan is likely to only be enough for personal projects, or small teams with only a single sales process and limited need for automations.