How much does ActiveCampaign cost in 2021?

Annual billing

ActiveCampaign Lite

$9 - $405/month (500 - 100,000 contacts)

ActiveCampaign Plus

$49 - $319/month (500 - 25,000 contacts)

ActiveCampaign Professional

$129 - $479/month (500 - 25,000 contacts)

ActiveCampaign Enterprise

$229 - $399/month (500 - 10,000 contacts)

Monthly billing

ActiveCampaign Lite

$15 - $505/month (500 - 100,000 contacts)

ActiveCampaign Plus

$70 - $399/month (500 - 25,000 contacts)

ActiveCampaign Professional

$159 - $599/month (500 - 25,000 contacts)

ActiveCampaign Enterprise

$279 - $499/month (500 - 10,000 contacts)

What will I actually be paying per year?

Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year.

The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.

ActiveCampaign Lite

  • $9 - $405/month
  • Because you are billed annually, your minimum upfront cost is 9 x 12 = $108 (for 500 contacts) to 405 x 12 = $4,860 (for 100,000 contacts)

ActiveCampaign Plus

  • $49 - $319/month
  • Because you are billed annually, your minimum upfront cost is 49 x 12 = $588 (for 500 contacts) to 319 x 12 = $3,828 (for 25,000 contacts)

ActiveCampaign Professional

  • $129 - $479/month
  • Because you are billed annually, your minimum upfront cost is 129 x 12 = $1,548 (for 500 contacts) to 479 x 12 = $5,748 (for 25,000 contacts)

ActiveCampaign Enterprise

  • $229 - $399/month
  • Because you are billed annually, your minimum upfront cost is 229 x 12 = $2,748 (for 500 contacts) to 319 x 12 = $4,788 (for 10,000 contacts)

When should I pay monthly instead of annually?

While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM.

Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.

ActiveCampaign Lite

  • $15 - $505/month
  • This is 40% to 24.7% more expensive than the monthly price billed annually.
  • If you have 500 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 108 / 15 = ~7 months
  • If you have 100,00 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Lite for fewer than 4860 / 505 = ~9 months

ActiveCampaign Plus

  • $70 - $399/month
  • This is 42.9% to 25% more expensive than the monthly price billed annually.
  • If you have 500 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 588 / 70 = ~8 months
  • If you have 25,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Plus for fewer than 3828 / 399 = ~9 months

ActiveCampaign Professional

  • $159 - $599/month
  • This is 23.3% to 25.1% more expensive than the monthly price billed annually.
  • If you have 500 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Professional for fewer than 1548 / 159 = ~9 months
  • If you have 25,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Professional for fewer than 5748 / 599 = ~9 months

ActiveCampaign Enterprise

  • $279 - $499/month
  • This is 23.3% to 25.1% more expensive than the monthly price billed annually.
  • If you have 500 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Enterprise for fewer than 2748 / 279 = ~9 months
  • If you have 10,000 contacts, you should opt for monthly billing if you plan on using ActiveCampaign Enterprise for fewer than 4788 / 499 = ~9 months

Other than price, how is each

ActiveCampaign

tier different?

ActiveCampaign Lite

  • Includes email marketing, email templates, subscription forms, segmentation, site and event tracking, lead capture forms, and 3 user logins.

ActiveCampaign Plus

  • Includes landing pages, contact scoring, SMS marketing, performance reporting, CRM, email inbox syncing, task reporting, user permissions, deal assignments, and 25 user logins.

ActiveCampaign Professional

  • Includes predictive sending, attribution reporting, win probability, conversion reporting, in-app messaging, unlimited 1:1 support, and 50 user logins.

ActiveCampaign Enterprise

  • Includes custom reporting, custom domain, design services, custom reporting, contact enrichment, phone support, HIPAA compliance, and unlimited user logins.

What are the limitations of the free version of

ActiveCampaign

?

Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.