Interested in increasing the lifetime value of your customers and the quality of your leads? Want to make more successful sales calls? It’s time to use your customers’ networks and maximize the growth of your business through referrals. Referrals make up 65% of new business, and 83% of customers are willing to refer after a positive experience with a business--yet only 29% actually make that referral. If you’re interested in tapping into the power of referrals, check out our guide to getting the most out of your customers’ connections.
Warm calling involves nurturing leads before your first call in order to increase your chances at a successful sale. The best way to nurture a lead? Get a current contact to introduce you and endorse your skills.
Referrals allow you to skip the cold call and the initial warm-up message--and get straight down to business on your first encounter with a prospect. It can be tough to ask for a referral, but we have a few tips to help get you started.
Once you make asking for referrals a part of your everyday business strategy, it’s time to create a program to keep your referral momentum going. We’ve outlined the necessary strategy points to consider when constructing your program, as well as tips and tricks to help your program improve.
The best way to improve your referral program? Get a CRM! It will help keep you organized and keep track of your program’s progress. A CRM is the best tool for keeping your customers’ information on hand at all times.