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Less Annoying CRM 
promises 3 things
no other CRM can.

(In addition to being U.S. News & World Report's
#1 CRM of 2020, 2021, 2022, and 2023.)

30-days. Full access. No credit card needed.

#1. 💖

Veteran customer service

The average CRM Coach has been working with LACRM customers for over 5 years — this means no matter who you talk to, you're talking to a seasoned pro.

That's because we pay every employee a thriving wage. When we hire someone, they stay long enough to become an actual expert. No chatbots ever.

#2. 🤝

One low price, and no upcharges

We have no investors demanding that we squeeze every dollar out of our users, so we'll always price LACRM as low as we can afford to.

We've only raised our price once in the past 14 years (thanks a lot, inflation), and we gave existing customers an extra four years on the original price — because loyalty matters.

# 3. 🏌️

Utter commitment to small businesses

Less Annoying CRM isn't a neglected spin-off of another big CRM, nor are we the "lite" version of a more expensive system.

Our goal 14 years ago was to build the best CRM for small businesses, and today we're still the #1 easiest-to-use CRM for small businesses. We have no plans to change course.

If a software engineer can't set up a CRM,
we have a problem.

Tyler, an experienced software engineer, struggled to get A Very Popular CRM 👀 set up for his boss. It ended up being so difficult to use that he built his own app instead.

Yep, that app became Less Annoying CRM, and Tyler, our CEO.

That was over a decade ago, so why are CRMs still so hard to use for small businesses?

Reviews of other CRMs like "About once a month I come away shaking my head saying, 'What were they thinking?'", "I come from a background of CRMs that end up being binned after two months because you need a degree to work it, and a Master's to keep in the loop and stay on top of it.", and "Not only do they upcharge you for every little thing, but for that price you'd expect to be able to have some tech support beyond an online Q&A repository. Ridiculous.".
The (usual) investor method: Build features that everyone can use. Start with a low price everyone can afford. Get as many customers as possible! Now with locked in customers, time to increase prices! Build features for enterprises since they have more money to spend, cut expenses (like customer service). Profit! Investors are happy!

This happens because most CRMs are still funded by investors.

An investor's only goal is to make more money than last year, and you do that by attracting high-value customers.

Unfortunately, small businesses ≠ high-value customers.

👉 This means that for most investor-funded CRM companies, it makes no financial sense to serve small businesses.

That's why so many CRMs that start off as "small business CRMs" end up becoming, well, those CRMs.

👸 Once upon a time,

You fell in love with a new tech product. It’s fast, simple, and does exactly what you need. The price is reasonable, and customer service is friendly and helpful. You’re relieved to have finally found a company you can trust.

😈 But things started to change...

They raise your prices and add expensive pricing tiers you can’t afford. Your support person suddenly sounds a lot like chatbot. All the new features seem to be built for bigger customers, and with every update, the product is less and less of a fit for you. But maybe you can still make it work?

👋 Finally, you receive an email.

"Thank you for being a part of our incredible journey!", they say. They've been bought by a massive company, and they're shutting down the version of their software that you've come to depend upon.

Less Annoying CRM is completely self-funded.

This lets us do things that most investors would balk at, just because that’s how we want to do business.

That's why we’ve been running the small business playbook since 2009. ❤️

Never raising any money from investors has meant that LACRM has had a much longer, slower journey to growth, and no one here is going to become a billionaire.

That’s just fine with us.

This means freedom to: have a name like Less Annoying CRM, price our software as low as we can, offer great customer service for free, let every customer sign up and cancel whenever they want, build features for small businesses with no pressure to target big companies, and pay our employees well (happy teammates make great software!).

👸 Once upon a time,

You fell in love with a new tech product. It’s fast, simple, and does exactly what you need. The price is reasonable, and customer service is friendly and helpful. You’re relieved to have finally found a company you can trust.

😈 But things started to change...

They raise your prices and add expensive pricing tiers you can’t afford. Your support person suddenly sounds a lot like chatbot. All the new features seem to be built for bigger customers, and with every update, the product is less and less of a fit for you. But maybe you can still make it work?

👋 Finally, you receive an email.

"Thank you for being a part of our incredible journey!", they say. They've been bought by a massive company, and they're shutting down the version of their software that you've come to depend upon.

This is what that Less Annoying playbook looks like:

Red downward arrow

💸 Funded by investors

  • Investors, not customers, get to decide how the product develops
  • Goal is to make a lot of money each year; not to keep building a better product.

👪 Funded by customers

  • No pressure to screw over our customers to turn a profit (we're already profitable!).
  • Freedom to build only features small businesses need.
  • Family-owned since 2009 — we're in it for the long haul.

🤑 Predatory pricing

  • Ever-increasing prices
  • Forced to "upgrade" just to use the same features you had before

🤝 Honest pricing

  • One single price tier with no contracts
  • No upgrade fees or hidden costs
  • Our lowest price while still providing a thriving wage to all employees.

😫 Frustrating support

  • Chatbot that gives you the wrong answers
  • Must pay extra to speak to real person
  • Every issue needs to get escalated to someone else before you get the help you need

🔥 Empowered support

  • Coaches collaborate with you for long-term success; not just answer one-off tickets
  • Every teammate discusses your feedback with the entire product team every week
  • We hire the best people, who stay with us for a very long time.

🏛️ Enterprise-focused

  • Complicated features designed to appeal to massive companies with thousands of employees.
  • Pricing models that offer discounts only to enterprises that can afford to pay a lot upfront.

🏠 Small biz-focused

  • 99% of our customers have between 1 and 20 users
  • Every new feature is designed with ease-of-use for the solo user in mind
  • You will never need to hire a consultant to set up your CRM.

And it's a playbook our customers trust.

LACRM Quotes: "I keep getting more and more for my money. Thank you for being so honest to deal with, and so committed to my success in using your software!", "It is absolutely refreshing and very satisfying to work with a company that actually delivers on what it promises."LACRM Quotes: "Sometimes in life you stumble upon something so unique and wonderful and just are always grateful you have it. That is how I feel about Less Annoying CRM.", "I can't imagine life without LACRM. I'd be happy to pay more for the CRM - I just really want you guys to stick around."LACRM Quotes: "LACRM really goes the extra mile to be your partner - anyone starting or trying to grow a business knows how important it is to have genuine trusted partners in your corner.", "I am fiercely loyal to your company. LACRM is ideal for my needs and the customer service is excellent. Thank you."

So why not work with a CRM company that does business the way you would?

Join 10,000+ small businesses already using a
CRM that is playing on their team.