Insightly vs. Less Annoying CRM

We are a top alternative to Insightly

Three key takeaways

LACRM is easier to use: our system is simpler and our support is better.
Both systems can manage your contacts and workflow processes.
Insightly offers a lot of third-party integration and advanced reporting.


Insightly and LACRM offer many of the same features. At the end of the day, both CRMs will store your contacts, track events and tasks, and manage your workflows.

What sets CRMs apart from each other? In general, most CRMs focus either on number of features or usability.

Insightly offers more features than LACRM, and is particularly integration-focused, while LACRM is more user-friendly.

Although on the surface having as many features as possible may seem preferable, this approach makes the CRM harder to learn, and nearly impossible to use if you haven't completely customized it and set up each feature.

LACRM is customizable too, but we make some of the hard decisions for you (like what search filters to have). That way, you can jump right in and start using the CRM to grow your business.

In the end, you can boil it down to this: LACRM is a better option for users who need something simple that they can use without weeks of training, while Insightly would be best for someone who relies heavily on one of their specialized advanced features, such as an integration with their accounting site.

It has all the functionality I want without a lot of flaky widgety stuff I don't care about and which doesn't help me. I've been in sales for nearly 30 years, and somebody at LACRM knows exactly how I work and designed a tool to support my efforts.
Frank Nelowet
Overwatch Point LLC
This CRM does the basics so well. Easy to learn (literally 5 minutes to start) and then just follow the main dashboard for what you need. We run a Team of 7 people and each member can subscribe themselves for the low monthly fee. We have tried other more popular (read: more complicated) CRM's and found them to be too difficult, too long learning curve, and too feature laden to be of real value. Most Realtors simply will not use 90% of the features they offer.
Bruce Hackel
Re/Max Synergy
Mike Barclay
Pipelines can be built within minutes.
Mike Barclay


Less Annoying CRM: $15 / user / month; no contracts, no tiers
Their price:
$0-$129 / user / month

Insightly offers five tiers of CRM service. Someone looking for a simple, small business CRM would most likely
consider their Free and Basic plans.

Insightly's Free plan allows for only two users, does not support calendar or contact sync, does not integrate with Mailchimp, offers no customer service or initial onboarding, and caps its users to 2,500 contacts. It's a basic CRM, minus some core features like help implementing the tool and tech support for when you have questions. It would be a good CRM for someone who isn't quite sure if they're ready for a CRM at all.

Insightly's Basic plan is their most similar offering to LACRM. It's $15 per user per month, or $12 per user per month if you pay for a whole year up front.

LACRM is $15 per user per month with no annual contract—you can cancel anytime. We don't have tiered pricing, so every customer gets full access to our site and all of its features. All users get full customer service, including personal phone and email support, screensharing calls, and importing help! We train you and your whole team, and our support doesn't end after your free trial—we're always here for you.

Highlighted features

LACRM offers more helpful features than Insightly Basic. More expensive tiers of Insightly have more features, but they also make things more complicated.

Features unique to

Less Annoying CRM

A cleaner, simpler workspace

Quick filtered searches

Insightly makes you create your own filters using booleans. We preset a bunch of the most useful ones for you. This way, you can easily find certain subsets of contacts, companies, and leads.


Easily create and tag groups of contacts.

Unlimited custom fields

Add as many fields to your contacts, companies and pipelines as you want! Insightly Basic limits you to 10.

Customer Service

Call or email one of our CRM Coaches anytime! We're happy to answer all of your questions, import your contacts, or schedule calls to demo the CRM. Insightly Basic only offers email support.

Features both CRMs offer


Manage your leads and workflows, and view reports their on progress. A great way to track interactions, sales, and more!




Track emails you send to clients by logging them in the CRM.

Mobile accessibility

Insightly offers an app, we have a mobile site you can pin to your home screen.

Integrations with Google Calendar, Google Contacts, Outlook Calendar, and Mailchimp

Features unique to


Advanced reporting

You can create charts based on your data, which is great if you need to present to a manager.

Project Management

A tracking tool specifically for project progress.

Built-in email client

Additional integrations

QuickBooks, Xero, Outlook, Slack, Dropbox, Evernote, and more.

Top things to know about

Insightly vs. Less Annoying CRM



Still have questions?

Less Annoying has the highest-rated customer service in the industry, and it’s always free. If you have more questions about how LACRM stacks up against another CRM, get in touch and we’ll be happy to help out!