How to customize a CRM to
become a more
organized and efficient

mortgage broker

As a mortgage broker, you want to spend the majority of your time getting the best possible loans for the borrowers you work with, not worrying about organization and the finer details of your business. A CRM can help you stay organized, keep track of leads and clients, and streamline your workflow so that you can focus on what you do best. To get off to the best possible start with your new CRM, you’ll want to customize it to suit your needs.

There are many CRM features that there’s no need to customize, but to make the most of your CRM, some features will require a bit more set up. To speed up your CRM set up process, read on for customization ideas that will help you get the best value out of your CRM as a mortgage broker.

Three critical features that you’ll want to customize in your CRM are groups, pipelines, and custom fields. Take a look below for some inspiration for how you can customize these three features as a mortgage broker and make your CRM work for you.

Imports and exports
Note: If you’re considering CRMs and you want to give our product — Less Annoying CRM — a try, we’ll be happy to apply all these customizations to your account during your free trial so you don’t need to worry about a thing. Just get in touch with our support if you’d like to give it a try.


Segment and organize your list of contacts and companies in the CRM.



Track any workflow or process that you repeat over and over again.


Custom fields

Collect all the information you need that is critical for your work.

Custom fields

As a mortgage broker, it will be especially important to collect information on the borrowers applying for loans to make your process as smooth as possible.

  • 💸Credit Score (number field to list borrower’s credit score)
  • 💼Employment Status (dropdown field listing full time employment, part-time, unemployed etc.)
  • 💰Loan Amount Requested (currency field holding the amount of money a borrower requested)
  • 🏦Lender Name (contact link field linking borrower to their lender)
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Custom fields let you take your CRM to the next level. Collect more than just the basic information about the contacts and companies you work with; instead, collect everything that is critical for your work.


Pipelines are composed of statuses - each status is step in the process you are tracking. Pipelines consist of both active and closed status. An active status is something that requires follow up or additional work. A closed status tracks the end points of a process.

As a mortgage broker, you can use a pipeline to track your entire process. From when you first start working with a borrower to when a loan is fully funded - store all of that information in your pipeline. Take a look at an example pipeline for mortgage broker below.

Active statuses

Initial Contact
Loan Application

Closed statuses

On Hold
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Pipelines are one of the most useful CRM features; they let you track any workflow or process that you repeat over and over again. It's a great way to make sure nothing slips through the cracks.


As a mortgage broker, groups will help you easily keep track of the key stakeholders in the mortgage brokerage process. Take a look at a couple example groups that are perfect for mortgage brokers below.

  • 💰Lenders
  • 🪧Realtors
  • 🏠Borrowers
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Groups are a handy feature that you can use to segment and organize your list of contacts and companies in the CRM. Think of groups as tags that you can attach to anyone to assign a label to them.

Once you’ve created custom fields, pipelines, and groups in your new CRM, you are ready to get started! Dive right in and start making the most of your new CRM.

Less Annoying CRM is a contact management tool designed for small businesses, run by a small business.

At $15/user/month with a 30-day free trial, LACRM has all the features that you need to manage your customers, new prospects, and everyone in between.

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