For independent health insurance agents

More than a spreadsheet,less than an agency CRM.

Your client list has outgrown your spreadsheet, but the last CRM you tried was built for a team of fifty, not solo agents.

Everything your client list actually needs

Every client in one place

Logged emails, past conversations, upcoming tasks, policy details, and referral sources — all on one screen, before you pick up the phone.

Your turning-65 pipeline at a glance

See at a glance which clients are approaching Medicare eligibility this week, this month, or this year. Never miss a conversion window again.

Renewal reminders

Set a reminder for every upcoming renewal and get a daily digest of who's got a follow-up scheduled. No more scanning spreadsheets before AEP season.

SOAs and client notes, together

Store Scope of Appointment forms and client notes tied directly to the right contact. No more digging through folders to find what you signed.

Just right for theindependent agent

A spreadsheet can't grow with you. An agency CRM will overwhelm you. We're built for the space in between.

Spreadsheet
Less Annoying CRM
agency crm
Price
Free
$15/user/month
$45-$150+/month
Setup time
Instant
Within an hour
Weeks to months
Renewal reminders
None
Set automatically
Add-on
Turning-65 pipeline
None
At a glance
Yes
SOAs saved with client notes
Stored separately
In one place
Depends on the plan
Free human support
None
Everyone, always
Paid tiers only
Long-term contracts
None
Cancel anytime
Annual lock-in
HIPAA compliant
No
Included
Add-on

We serve independent agents because we're also independent.

Less Annoying CRM has been family-owned and self-funded since 2009. We've never taken a dollar from investors or private equity.

That means we're never pressured to build features big agencies want, raise prices to hit a growth target, or lock you into a contract so our numbers look good for an exit.

We run the business the way you run your book: relationships first, no funny business.

Read our story
This lets us have a name like "Less Annoying CRM"
Price our software as low as we can
Offer great customer support for free
No pressure to target big agencies and build complex features
Let every customer fully own their data

And it's a playbook our customers trust

The Less Annoying CRM is very intuitive which allows you to get up and running on the very first day. It keeps me organized and reminds me daily of important follow up tasks and events so that I never miss a beat.

— Sheila O.

It is very, very simple to use and that was what I needed. Too many of the other CRMs had long learning curves but I was looking to start running on the first day; that's why I chose Less Annoying CRM.

— Eddie F.

LACRM saves me time, energy, and effort, and keeps my book of business organized.

— Yamilet D.

Having all my client data in one place, alerts, lead and process management. I am less likely to miss deadlines and more likely to be proactive.

— Hal W.

Keeping in contact with varied businesses and groups can require multiple approaches. LACRM makes organizing simple and effective. Best CRM out there for me.

— Julie L.

After trying to subscribe to MS Dynamics which is 10 times or more the price for over two months, I set up with LACRM in less than 5 mins and used all the online videos to implement special requirements.The folks are simply wonderfully helpful!

— Roland W.

Give it a try

See why thousands of insurance agents have chosen to grow with Less Annoying CRM.

Independent. Relationship-driven. No nonsense. Try Less Annoying CRM free for 30 days and see why agents keep coming back.

I keep getting more and more for my money. Thank you for being so honest to deal with, and so committed to my success in using your software.

Treavor A.Customer since 2018