How much does Act! CRM cost in 2021?

Annual billing

Act! CRM Essentials

$15/user/month

Act! CRM Standard

$30/user/month

Act! CRM Expert

$45/user/month

Monthly billing

Act! CRM Essentials

$22/user/month

Act! CRM Standard

$40/user/month

Act! CRM Expert

$55/user/month

What will I actually be paying per year?

Annual billing is often tempting because it offers a per user price that is slightly lower than monthly billing. However, annual billing requires you to pay for a full year either in advance, or by the end of the service year. As such, the true cost of annual billing should factor in the entire year.

The prices bolded below are the total upfront cost for a full year, for the minimum number of users for that tier.

Act! CRM Essentials

  • $15 per user per month
  • Because you are billed annually, your minimum upfront cost is 15 x 12 = $180 (for a single user)

Act! CRM Standard

  • $30 per user per month
  • Because you are billed annually, your minimum upfront cost is 30 x 12 = $360 (for a single user)

Act! CRM Expert

  • $45 per user per month
  • Because you are billed annually, your minimum upfront cost is 45 x 12 = $540 (for a single user).

When should I pay monthly instead of annually?

While there are many reasons why you would opt to pay monthly instead of annually (for example, the ability to switch CRMs whenever you want), one of the more straightforward reasons would be the duration of time you plan on using a CRM.

Listed below is the maximum duration of time you would need to use a CRM tier before it is more "worth it" to pay for a full year instead.

Act! CRM Essentials

  • $22 per user per month
  • This is 46.7% more expensive than the monthly price billed annually.
  • For a single user, you should opt for monthly billing if you plan on using Act! CRM Essentials for fewer than 180 / 22 = ~8 months.

Act! CRM Standard

  • $40 per user per month
  • This is 33.3% more expensive than the monthly price billed annually.
  • For a single user, you should opt for monthly billing if you plan on using Act! CRM Standard for fewer than 360 / 40 = 9 months.

Act! CRM Expert

  • $55 per user per month
  • This is 22.2% more expensive than the monthly price billed annually.
  • For a single user, you should opt for monthly billing if you plan on using Act! CRM Expert for fewer than 540 / 55 = ~9 months.

Other than price, how is each

Act! CRM

tier different?

Act! CRM Essentials

  • Basic contact management, basic reporting, 2,500 marketing emails per month, and email support only.

Act! CRM Standard

  • Outlook and Google integration, more in-depth analytic reporting, team permissions, 10,000 marketing emails per month, and phone support included.

Act! CRM Expert

  • Custom sales KPIs, custom dashboards, advanced sales pipelines, 25,000 marketing emails per month, and priority support.

What are the limitations of the free version of

Act! CRM

?

Many CRMs offer a free version of their software with severe feature limitations. While appealing to small businesses or solopreneurs, most free versions are simply marketing tools to introduce new users to a paid tier and are not designed to be scalable.