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By Bracken King |
December 16th, 2010
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When optimizing a website of any kind, the conversion rate is one of the most important statistics. But even if your web site is only designed to provide information about your physical business, there are plenty of lessons to take from conversion rate optimization.
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By Bracken King |
November 30th, 2010
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A/B testing is one of the best ways to optimize your company website. Unfortunately, it can also be a bit tedious to manually generate and track the performance of multiple small variations to a site. Optimizely does an impressive job of simplifying every step of A/B testing, from making the variations themselves, to routing the appropriate traffic, and keeping track of the results.
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By Tyler King |
July 7th, 2010
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Earlier today I was having a conversation about SEO and website optimization and I realized that there's a very important concept that we haven't really talked about yet on this blog. Starting your website optimization efforts can be really overwhelming. There are thousands of different things you might want to try, but you have to start somewhere. Well here's a quick tip to help you figure out what to do first: just start from the beginning.
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By Bracken King |
June 3rd, 2010
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Earlier this week, I talked about how you can use principles from evolution to grow your small business. This post goes in to more detail about how that principle can be applied to choosing and changing the software used in your company.
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By Bracken King |
June 1st, 2010
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One of the main assets of a small company is an ability to change and adapt quickly. Even for small companies though, change can be hard if you're always worried about what the "right change" is. Evolution suggests a way to overcome this problem by focusing on how you evaluate a change instead of what specific change you make.
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Bringing visitors to your site through advertising and inbound marketing is great, but that's only half the battle. Learn how you can make an awesome landing page that will help engage your visitors and improve conversions. We'll also look at three real websites and discuss what they're doing right, and what they're doing wrong.
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Most SEO advice focuses on making your site look good to Google, but you also need to make sure it looks good to your potential visitors. This post explains the three steps you can take to increase the chances that someone will click through to your site from search engine results pages.
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In my last post, I talked about how everything can be improved. I didn't make this distinction at the time, but I implied that I was talking about improving existing features as opposed to creating new ones. Obviously new features can be great and they can help expand old products, but t...
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Last night I went out to a Thai restaurant with some friends. When the bill came, I saw something that I've never seen before. At the bottom of the bill, there was a "Tip Guide" showing what 15%, 18%, and 20% tips would come out to. Maybe I'm behind the curve and this is comm...
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About this blog
This blog helps small businesses find and use easy, effective software. Most technology is meant
either for individual consumers, or huge corporations. We'll help you find the tools that are
powerful enough to help run your business, but simple enough that you can start using them by
yourself.
This blog is written by the co-founders of Less Annoying CRM. We build an
easy customer management tool
that helps small businesses organize customer information and track leads.
If you have any feedback about this blog, please feel free to
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