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Here's a quick tip for small businesses that aren't sure how to start monitoring their brands online. Google has a service called Google Alerts which will send you emails summarizing what the internet is saying about you.
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We spend a lot of time talking about how great web-based software is, but what should you do when you don't have an internet connection? In this post I'll explain how to use Google Gears to access we-based software even when you're offline.
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As you know, SEO is all about getting your site to show up on the results of online search engines like Google. Probably the most important factor in Google's search algorithm is the number of inbound links to your site. This means that the more other websites link to you, the higher your site will appear in Google results. In this post I want to explain why Google cares so much about inbound links by going over the (abbreviated) history of search engines.
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We talk quite a bit on this blog about how small businesses can take advantage of their differences from big companies, rather than trying to hide them. I recently ran across an example of this in a somewhat strange context: the National Football League. A recent addition to the Rams is making a name for himself through his blog.
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Hopefully you're already sold on the idea of writing your own blog to help grow your online identity, but it can be really time consuming. So how much time do you really need to put into your blog? This post will explain why you should be prepared to update at least once per week.
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Chartbeat is a real-time analytics tool. Their pitch is "The web doesn't wait - neither should you". The idea is that most analytics software is about analyzing historical data but the web is becoming so real-time that you need to catch trends as they happen rather than the next day.
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Google Analytics is a free tool provided by Google to help track your website traffic. It has become the industry standard analytics software and it's used by companies of all sizes.
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The Referral Engine is a new marketing book for small businesses. Referrals can be the most important source of leads for small businesses, but most businesses don't have an effective system for generating and handling referrals. This book puts an end to that problem.
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In an earlier post, we explained the "long tail" of search. If you want to take advantage of the long tail, how can you know what the "right" keywords are? There are many online resources to help you do just that, but for today, I'm going to talk about one that Google provides.
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Less Annoying Software just released two new improvements to our easy customer manager. Adding notes about contacts is now much faster and easier, and there is a new reminders feature that lets you schedule email reminders so you remember to follow up with your leads.
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About this blog
This blog helps small businesses find and use easy, effective software. Most technology is meant
either for individual consumers, or huge corporations. We'll help you find the tools that are
powerful enough to help run your business, but simple enough that you can start using them by
yourself.
This blog is written by the co-founders of Less Annoying CRM. We build an
easy customer management tool
that helps small businesses organize customer information and track leads.
If you have any feedback about this blog, please feel free to
contact us.
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